Introduction to Keywords

What is a Keyword?

A keyword is a word or a phrase that a person uses to collect information about a topic from internet. People can enter keywords anywhere from search engines like Google and Bing or social media sites like Facebook, Twitter, and LinkedIn.

Why Build a Keyword Strategy?

Everyday many people are being able to get more and more consumers online through keyword search.  Now, you can take the advantage of general habit of consumer by optimizing your website and social media profiles in a manner so that they are relevant to your business and when a customer are searching with that keyword your results show up. As a result the chances of finding your website will increase and will also bring quality traffic and finally will help you to increase your revenue.

It is very difficult to know about the exactly which keywords will get the most relevant people for your business; there are few techniques to determine the popularity and competitiveness of those keywords. But you can have to test and analyze how they are doing. Whether this keywords are effective for your site or different keywords are in bringing visitors to your site.

Keyword research is an continuous process that should be monitored closely. It will give you valuable information about the current industry trends. Comprehensive keyword research can help you grow your organic traffic and can also save you money spend on pay-per-click(PPC) campaigns such as Google AdWords.