Search engine optimization (SEO) is referred to the technique
which helps you to rank your website higher in organic (or “natural”) search
results. As a result it will make your website more visible to the people who
are looking for you or your company’s product or service via search engines.
SEO is part of the Search Engine
Marketing (SEM), a term which used to describe all marketing strategies for online
search marketing. SEM covers both organic and paid search. With paid search,
you can pay a search engine to list your website so that your website shows up
when someone types in a specific keyword or phrase. Organic and paid listings
both appear on the search engine, but they are displayed in different locations
on the page.
So, that is why it is important
for your business website to be listed on search engines. Every Second there
are over 694,000 searches conducted in Google. Every second that your website
is not indexed on Google, you are missing out your potential customers.
Practicing SEO basics, as well as more advanced techniques after those, can help
you to improve your website’s ability to rank in the search engines and get
found by your potential customers.